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In an industry marked by impersonal transactions, NW Private Lending asked, "What if we put people first?"

Brand Overview


As a new startup, Northwest Private Lending approached SimpleBrand to help craft a brand that captured the company's commitment to personalize the private lending experience. In an industry that is often marked by impersonal transactions, we crafted a brand identity encapsulated this ethos.

From the logo and business cards to a fully optimized website, every element was built and weaved from the bottom up to present a visual identity that is both personal and elegant.

Brand Solutions


Brand Discovery 

Logo Design

Brand Collateral

Website Design & Dev


SEO Optimization

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Client Testimony

“SimpleBrand dove deep into my business, our priorities, and our customer’s in a way that not only allowed us to communicate what we do—but why we do it. In a month’s time, they helped to develop a unique identity for my company, as well as a website and marketing collateral. This has allowed my company to engage with our clients on a whole new level. This week alone we processed over a million dollars worth of loans thanks to the website and loan application tools they created for us!”

- Eric Larson

President, NW Private Lending

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